He’s directed his own music videos and now he will help develop TV shows, films and other on-screen content for a global market.
Residente, the winner in the history of Latin Grammys, has signed a multiyear deal with Sony Music Entertainment to launch 1868 Studios.
The artist and activist, whose given name is René Pérez Joglar, hopes to help increase Latino representation in Hollywood.
“In times where minorities are fighting to have a space in the U.S., it is good to have projects like this one,” Residente told The Associated Press on Wednesday in a phone interview from Los Angeles.
Although he declined to give specifics on the deal or the content he is creating, he said he is currently writing two series and a movie a big departure from the songs that he has been known for, and a new chapter in his career that he definitely welcomes.
“I feel very free because I don’t have to rhyme anymore. I was a prisoner of the consonant rhyme for 15 years and you have no idea how it feels, after having to sacrifice ideas because they didn’t rhyme, to not have to worry about it … I find it pretty fun,” he said.